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Since 1969, philip kotlers marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. Kotler on marketing book by philip kotler official publisher page. Father of modern marketing philip kotler on avoiding brand decay. Philip kotler 1931 is a reputable professor in the area of international marketing at the kellogg school of management, which is the business school of northwestern university. Philip kotler is one of the worlds leading authorities on marketing. With that said, my four star rating is based upon text books, not all books i have read. Books by philip kotler author of marketing management. Marketing for hospitality and tourism 7th edition hardcover. Philip kotler s most popular book is marketing management.
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